We were assigned to come up with a name, logo, and all applications for a company that could be anything from a list of wicked problems. My topic was on farming and organic products and I choose to do my branding for a restaurant and base my it on how this restaurant would be one that would use all organic food and grow all its own spices on site and use them in the cooking of the meals served there. This brand's focus is to shows the aspects of producing less waste and instead using resources that they can make for themselves through the growing of their own food.